Privacy policy - Late Nite Labs

Effective Date: June 2015


We at Macmillan New Ventures, LLC (“MNV”) respect your concerns about privacy and value the relationship we have with you. This Online Privacy Notice applies to personal information we collect on this website and related desktop and mobile applications (collectively, the “Site”).

This Online Privacy Notice describes the types of personal information we collect on the Site, how we may use the information, with whom we may share it and the choices available to you regarding our use of the information. If you are under the age of 18, we recommend that you review this Online Privacy Notice with your guardian before submitting any information. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices.

Information We Collect

We may obtain certain personal information (such as name and other contact details) when you choose to provide them through our Site. The types of personal information we may collect include:

In addition, when you visit our Site, we may collect certain information by automated means, such as cookies. The information we collect in this manner includes IP address, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, and dates and times of website visits.

A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. On this Site, we use two kinds of cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. Once you close your browser, they are deleted. Persistent cookies, in contrast, last beyond each visit to the Site and remain on your hard drive after you close your browser. The cookies used on the Site include those that are strictly necessary cookies for access and navigation, and cookies that track usage and remember your choices (functionality cookies).

We may use the information we obtain from your use of our cookies for the following purposes:

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Site.

How We Use The Information We Collect

We may use the information we obtain through the Site to:

In addition, we use information collected online through cookies and other automated means for purposes such as (i) recognizing your computer when you visit the Site, (ii) tracking you as you navigate the Site, and enabling the use of e-commerce capabilities, (iii) improving the Site’s usability, (iv) analyzing use of the Site, (v) managing the Site, and (vi) personalizing the Site. We also use this information to help diagnose technical and service problems, administer our Site, identify users of our Site, and gather demographic information about our users.

We may use de-identified data for product development, research, or other purposes. De-identified data will have all personal identifiers removed and we will make no attempt to re-identify any de-identified data.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

Online Tracking

We may use third-party web analytics services on our Site. These service providers help us analyze how users use our Site. The information collected for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these service providers. These service providers may retain and use anonymised, aggregated data collected from users of our Site in connection with their own businesses, including in order to improve their products and services.

This Site is not designed to respond to “do not track” signals received from browsers.

Information We Share

Related Companies: We may share the information you provide with companies that are related to MNV through common ownership (“related companies”).  Related companies are required to maintain such personal information in compliance with this Online Privacy Notice.

Third Party Business Partners. We may share the personal information we obtain with our business partners to the extent reasonably necessary to provide our products or services. We will require such business partners to maintain such personal information in compliance with this Online Privacy Notice.

Third Party LMS. If you are using our products or services as integrated with a third party’s learning management system, depending on the level of integration, we may receive your information through such third party and/or provide your information to such third party. We will maintain any information we receive through such third party in accordance with this Online Privacy Policy. However we are not responsible for the actions of such third party as it pertains to information that is shared with or by such third party which shall be governed by such third party’s own privacy policies.

Credit Card Payment Processor. When you make an online purchase from our website, your payment information will be processed by a third party payment processor. We only use PCI compliant third party payment processors and they (and not us) will have access to your complete credit card information.

Other Third Party Service Providers. We share personal information with third parties who perform services on our behalf, as reasonably necessary to perform such services. For example, we may retain third party service providers to manage our customer databases, distribute e-mail offerings, or provide customer or technical support. Such third party service providers will be required to maintain any such personal information in compliance with this Online Privacy Notice.

Blogs, forums, discussion groups. Our Site may feature blogs, forums and discussion groups. Please be aware that some or all of the information you provide (including personal information) in connection with these activities may be made publicly available.

School Administrators. If we are a service provider to your school or you are utilizing our products or services as part of a course adoption, we may share your information with authorized administrators, instructors and other school officials in connection with the provision of such products or services. If you have any questions about their use of your personal information, you should contact your school directly.

Other. We also may disclose information about you (i) if we are required to do so by law, regulation or legal process (such as a court order or subpoena), (ii) in response to requests by government agencies, such as law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

Links To Other Websites

Our Site may contain links to other websites for your convenience and information. These may include, for example, some of the blogs and forums you may access through this Site. These websites may be operated by companies not affiliated with us. We strongly suggest you review such third party’s privacy policies. We are not responsible for the content of any websites that are not affiliated with MNV, any use of those websites or the privacy practices applicable thereto.

Children’s Privacy

Our Site is not directed to children under the age of 13 and we do not knowingly collect personal information from children under the age of 13 on our Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Site, we will delete the information from our records.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Marketing/Your Choices

We will not share your personal information with third parties for their own marketing purposes.

If you are a student utilizing our products or services because you are required to do so by your educational institution, we will not use your personal information to market to you unless you affirmatively agree to allow us to do so. Even if you so agree, you may subsequently opt out per below.

We give you the option of requesting that we not use your information for marketing purposes, or share your information with related companies for their own marketing purposes. Send us an e-mail to [email protected] with your name and e-mail address, if you do not want us to use your information for marketing purposes, or share your information with related companies for their own marketing purposes.

Please be aware that we are able to process an opt-out request only for a specific e-mail address.  So, if you have more than one e-mail address or if you have changed your e-mail address, your opt-out request may not be processed properly. If you believe you have opted out, but continue to receive e-mails from us, please contact us by one of the means listed under “How to Contact Us” below, and we will endeavor to resolve the issue.

Please note that the foregoing opt-out covers marketing e-mails only and you may continue to receive transactional e-mail as it pertains to your purchase of products or services from us and support issues related thereto.

Notice to California Residents

California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the business’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. In the alternative, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has opted out of such information-sharing. We have such a policy in place. As discussed above in the section entitled “Your Choices”, if you wish to opt-out of our sharing of your information with third parties for the third parties’ direct marketing purposes, please follow the appropriate opt-out link in that section.

Access and Correction

Subject to applicable law, you may (i) have the right to access certain personal information we maintain about you and obtain a copy of that information, (ii) update or correct inaccuracies in that information, (iii) object to our use of your personal information, and (iv) delete your personal information from our database. To exercise these rights, please contact us as indicated in the How To Contact Us section of this Online Privacy Notice. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the information. If you are resident in the EU, a charge may be applicable before we provide a copy to you of any of your personal information that we maintain.

Data Transfers

We may transfer the personal information we collect about you to countries other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Online Privacy Notice and in accordance with applicable law. Where your personal information is collected in the EEA and we then transfer it outside the EEA, we will ensure that an adequate level of protection is in place to protect your personal information. Where your personal information is collected in Canada, we will comply with the requirements of the applicable provincial Freedom of Information and Protection of Privacy (“FIPPA”) statute.


Anonymous Registration

If you are a student using our Site as part of a required course adoption and you do not want to provide us with personal information, you may register under an alias. You will need to create an alias and create and open an e-mail account under that alias with a third-party email service. Next, when you register on our Site you will do so by providing your alias and the email address you’ve opened under that alias. You will be required to accept our Online Privacy Policy and Terms of Use as part of the registration process, which you will complete under your alias. IT IS CRITICAL THAT YOU MAKE SURE YOU INFORM YOUR INSTRUCTOR OF YOUR ALIAS SO THAT HE/SHE HAS ACCESS TO YOUR WORK. Do NOT provide MNV with any information that would enable us to link your alias to your real personal information

Updates To Our Online Privacy Notice

Changes to this Online Privacy Notice will become effective when those changes are posted to the Site. Your continued use of the Site subsequent to any change to this Online Privacy Notice constitutes your acceptance of the change. Please review this statement periodically to ensure you are aware of any changes or updates to this Online Privacy Notice.  We indicate the effective date of this Online Privacy Notice (and any updates) at the top of the Notice.

How To Contact Us

If you have any questions about this Online Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us by:

E-mailing us at [email protected]or

Writing to us at:

Macmillan New Ventures
33 Irving Place, 9th floor
New York, NY 10003
Attention: Director of Client Services